A smaller version of a monolith, a totem is a free-standing architectural structure built on poles, however it is both shorter and thinner than a monolith.
Totems are often used to assist visitors with location recognition within a site, unlike a monolith, which is typically used out the front of a site as a key site identifier. Commonly, the use of a totem integrated with wayfinding creates a more unique way of directing users around a site. Unlike standard wayfinding signage, a totem can include additional elements of illumination and technology such as LED screens.
- Like a monolith, the construction of a totem can be completely unique and allows you to replicate your identity with absolute creative freedom
- Can easily integrate digital technology into a totem
- Unique wayfinding structures that can be seen both during the day and at night