Way finder
What is a Totem?


A smaller version of a monolith, a totem is a free-standing architectural structure built on poles, however it is both shorter and thinner than a monolith.

When do I need a Totem?


Totems are often used to assist visitors with location recognition within a site, unlike a monolith, which is typically used out the front of a site as a key site identifier. Commonly, the use of a totem integrated with wayfinding creates a more unique way of directing users around a site. Unlike standard wayfinding signage, a totem can include additional elements of illumination and technology such as LED screens.

Benefits of a Totem


  • Like a monolith, the construction of a totem can be completely unique and allows you to replicate your identity with absolute creative freedom
  • Can easily integrate digital technology into a totem
  • Unique wayfinding structures that can be seen both during the day and at night
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