The past, present and future of Signcraft!
Mission Statement
By performing common tasks uncommonly well, our mission is to exceed client expectations to ensure they STAND OUT within their busy environments.
Using superior manufacturing equipment and offering a comprehensive range of services, we’ll deliver dynamic signage solutions that add value to our client’s businesses and provide meaning to their customers.
Our vision is to be the preferred signage manufacturer for bespoke, innovative, and high-quality branding solutions worldwide.
Values and Culture
Excellence
Excellence in execution,
every project, every time.
Customer first
Every decision made with customers in mind.
Teamwork
One team, many strengths,
shared success.
Discipline
Doing the right things,
the right way.
Partner with a safe, qualified & socially responsible supplier
A message from our CEO
Bryce Morten
Signcraft, a great signage company
I have been in the signage industry for almost 20 years, and I am honoured to have been appointed as the CEO of Signcraft. I cut my signage teeth here at Signcraft and have a long history with the business and our amazing staff that make Signcraft a truly great signage company.
We are still very much a family business with strong family values like when Sam & Gayle King started this journey back in 1971. Sam, a qualified signwriter, recognised a gap in the market where quality signage and exceptional customer service did not always go hand in hand. By bridging this gap, Signcraft quickly rose to become an industry leader. Today, more than 50 years later, Signcraft continues to lead the signage manufacturing industry, delivering those same exacting standards across the nation and soon, globally. Our enduring success is underpinned by strong financial independence, state-of-the-art manufacturing facilities in Melbourne, Sydney and Perth, and a highly skilled, customer-focused workforce.
As we embark on the next stage of Signcraft’s future, we will be drawing on our exceptional people to have a strong unwavering focus on delivering exceptional signage outcomes for our customers. Our success is delivered when our client’s success is delivered, and our clients will always be forefront in everything we do.
The history of Signcraft
1971
1970’s
1980’s
1990’s
1993
1995
2001
2007
2010
2016
2017
2020
2021
Today
It all started with a man, an orange dot and a small Strathmore (Victoria) garage
With a team of 6, Signcraft expanded into a factory within Ascot Vale (Victoria)
Signcraft relocated to Kensington (Victoria); however, without much local work due to the recession, Sam & his team hit the road. He returned from QLD with a team of over 40
The 90s’ saw another expansion, remaining in the suburb of Kensington (VIC). Signcraft was working on large scale projects such as Telstra Dome Sky Signage
Signcraft branched out and established the business in South Australia
Strengthening the Signcraft brand along the east coast, Signcraft expands into NSW
Continuing the east coast trend, Signcraft opens a QLD branch
Now referred to as The Signcraft Group; Sam builds a purpose built factory in Altona North (Victoria).
Completing a national presence, Signcraft opened its doors in Western Australia
Signcraft national rebrand
Signcraft becomes the sole licence holder of WAYFINDIT in Australia
Signcraft celebrated 50 years of success
Signcraft & Colorlux commence on an exciting joint venture journey
The Signcraft business provides a comprehensive end-to-end service for clients in every industry.
