About Us

Sam, a qualified signwriter, started supplying functional and fit-for-purpose signage solutions after recognising that quality signage and exceptional customer service did not necessarily come hand-in-hand. By filling that gap in the market, Signcraft soon became an industry leader. Fifty years on, Signcraft is still a leader in the signage manufacturing industry and is providing those same solutions all around the country and soon to be the globe. The business’s ongoing success is made possible by achieving strong financial independence, building an unrivalled manufacturing facility and developing a skilled and dedicated workforce.

Research shows that the signage industry is growing. As it grows, bold, high-quality, and fit-for-purpose signage will be paramount to ensure businesses stand out amongst their competition and remain memorable in their customer’s minds.

Also in 2021, I announced the exciting joint venture between Signcraft and my signage company, Colorlux. This partnership will take the Signcraft business to the next level with even greater global reach and increased manufacturing capabilities (all while maintaining Sam’s original vision of high-quality signage and exceptional customer service). Based in the Philippines, Colorlux, like Signcraft, is a significant player in the signage market and operates out of a large-scale manufacturing facility. This powerful new alliance has already proven its value in supporting a global player in the transport industry. After relocating through COVID-19 in 2020, I am now permanently based in Melbourne and eager to see how Signcraft evolves as an Australian and global manufacturer. I am a firm believer of investing in people, processes, and technology. In conjunction with the new joint venture, these three pillars are how we will continue building high-quality signage, providing exceptional customer service and ensuring our clients achieve complete branding success.

Signcraft’s future is a diverse and inclusive one that instils integrity, teamwork, agility, customer centricity and an entrepreneurial spirit. I am committed to ensuring we have the right people in the right jobs and upskill our workforce across our seven trades and supporting services. Watch this space as the Signcraft business enters a new phase of evolution and drives Sam’s legacy of performing a common task uncommonly well forward for another 50 years.