About Us

With over 25 years of experience in the signage manufacturing industry across Europe, South America, and Asia, I am honored to write this message as the Chief Executive Officer of Signcraft in Australia.

1971 was a remarkable year for Australian businesses—McDonald’s, Hungry Jack’s, and Burson Auto Parts all entered the Australian market; Paccar proudly rolled out their first Australian Kenworth truck; and SeaWorld opened on the Gold Coast. Meanwhile, in Victoria, Sam King was busy creating high-quality signage laying the foundation for Signcraft. His vision was simple yet powerful: to perform common tasks uncommonly well, and from that vision, Signcraft was born.

Sam, a qualified signwriter, recognised a gap in the market where quality signage and exceptional customer service did not always go hand in hand. By bridging this gap, Signcraft quickly rose to become an industry leader. Today, more than 50 years later, Signcraft continues to lead the signage manufacturing industry, delivering those same exacting standards across the nation and soon, globally. Our enduring success is underpinned by strong financial independence, state-of-the-art manufacturing facilities, and a highly skilled, customer-focused workforce.

The signage industry is growing rapidly, and as it expands, the importance of high-quality, purpose-built signage becomes increasingly significant. For businesses to differentiate themselves, they must stand out and be able to create an impression on their customers.

The joint venture between Signcraft and my signage company, Colorlux, has elevated Signcraft, enhancing our reach and expanding our manufacturing capabilities while maintaining Sam’s original vision of high-quality signage and exceptional customer service. Based in the Philippines, Colorlux, like Signcraft, is a major player in the signage market and operates from a large-scale manufacturing facility.

Following the collaboration with Colorlux, Signcraft took another significant step in 2023 acquiring Wholesale Signco, a signage company based in Sydney. This acquisition re-established Signcraft’s manufacturing operations in New South Wales.

Our takeover of the Kingman Group activities in Western Australia in March 2024 has bolstered our national expansion plans. This strategic move has brought new skills, knowledge, and expertise that are already yielding positive results. Notably, we have strengthened our capabilities by manufacturing pylons locally in WA and are accelerating our presence in the digital signage space.

I am a firm believer in investing in people, processes, and technology. These three pillars are central to Signcraft’s ongoing commitment to producing high-quality signage, providing exceptional customer service, and ensuring our clients achieve comprehensive branding success.

Signcraft’s future is a diverse and inclusive one, built on our core values – Excellence | Customer Focus | Teamwork. I am dedicated to ensuring we have the right people in the right roles, continuously upskilling our workforce across our seven trades and supporting services.

Watch this space as Signcraft embarks on a new phase of evolution, carrying forward Sam’s legacy of performing common tasks uncommonly well for another 50+ years.