New Digital Advertising Installations Enhancing Perth Airport’s Terminals
In a major step forward for digital advertising, JCDecaux has revitalised its advertising presence at Perth Airport with the introduction of new digital kiosks and upgraded advertising signs. Working with signage specialist Signcraft, JCDecaux has replaced older digital advertising kiosks with fifteen state-of-the-art digital iVisions in Terminals 1, 2, and 3, while also installing advanced digital advertising assets on the baggage belts in these terminals.
Cutting-Edge Advertising
The new digital advertising signs are designed with both functionality and style in mind. Signcraft’s team of in-house designers and engineers crafted an aluminium framework paired with 86-inch LCD screens, all housed in 2pac painted cladding for a sleek, durable finish. Easy access to network and media player equipment is ensured through a lockable hatch, making maintenance straightforward and secure.
Manufactured locally in Western Australia, each framework and cladding panel was carefully produced and painted before assembly. Signcraft coordinated every aspect of the project—from design and production to installation—ensuring compliance with Perth Airport’s stringent safety standards.
Digital Kiosks Upgrade
As part of the upgrade, twenty-six end-of-life existing digital kiosks were removed and replaced with the new iVisions, which were produced by JCDecaux in France. Upon arrival of the iVisions in Perth, Signcraft managed the final assembly, quality control, and installation at Perth Airport, overseeing every detail to minimise passenger disruption. The removal process included recycling components from the old kiosks, aligning with sustainable practices.
This project sets a new standard in digital advertising, providing travellers with an enhanced, modernised experience and offering advertisers fresh opportunities to connect with audiences.
Signcraft’s Expertise in Challenging Environments
These digital upgrades highlight Signcraft’s ability to execute complex projects under challenging conditions, ensuring seamless integration of digital advertising in high-traffic environments. Known for managing projects in diverse and busy spaces, including bridge-mounted billboards and gantry structures over major roads, Signcraft has once again demonstrated its industry leadership. The success of these installations cements Signcraft’s reputation for delivering high-quality, innovative signage solutions tailored to client needs.
