Digital signage is electronic signage that uses a digital display (e.g. LCD, LED, projection etc.) to display images, videos, restaurant menus, live data, text, web pages, weather data and more – the opportunities are endless.
Digital signage can be used in a wide variety of settings and in almost any location (both internally and externally) and throughout every industry. Digital signage can be used for wayfinding, providing the public with valuable and/or important information, communicating messages and updates, advertising products, increasing brand presence, improving customer service, displaying promotions, and increasing brand recognition.
Digital signage is designed to catch the attention of your current and potential customers. While it’s not appropriate for every business or setting, the benefits of implementing digital signage can extensive. Some benefits include, the ability to update messages or advertising with a moments notice, communication can be updated manually or to increase efficiencies, they can be automated and a study by Arbitron Custom Research found that digital signage also has greater recall and recognition rates with customers.
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