An illuminated sign is any sign that has a lighting component inside (behind/on the side etc.). The lighting source can include anything from neon to LEDs.
Illuminated signs are used both externally and internally and research indicates they create a stronger impact in the eyes of consumers than non-illuminated signs.
Illuminated signage needs to be done right to be effective. If they are too bright and it will turn customers away, and too dull could be missed altogether. When the perfect lighting strength is achieved illuminated signage can increase visibility, differentiate your business from competitors and increase the perception of a prestigious brand.
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